The Gender, Justice and Security Hub
| BRANDING | LOGO | BRAND GUIDELINES | TEMPLATES | PRINT |
“It’s a pleasure to work with Claire and I am sure the personal relationship we have been able to build has only benefitted our work and it really does make all the difference to work with somebody that is so responsive and understanding in the way we want to develop our visuals.”
Client
The Gender, Justice and Security Hub is a five-year project led by LSE’s Centre for Women, Peace and Security. Working with partners around the world, the Hub is working on two of the UN Sustainable Development Goals – gender equality and peace, justice and strong institutions. The project is developing an evidence-base around gender, justice and inclusive security in conflict-affected societies.
I used to work for LSE, managing their in-house design department for more than ten years. It’s through this network that I got to know Nicky.
Brief
Nicky approached me for branding for the Hub’s five-year project. Given the seriousness of the subject matter of conflict and gender-based violence, this tricky brief needed handling sensitively. With the devastating consequences on individuals and communities it was crucial to steer away from any form of cliché and the GJS Hub wanted to avoid having any photographs portraying women as victims.
Creative
I came up with a range of visuals that focused on the SDGs at the heart of the project rather than looking at the women impacted by the issues being addressed. I chose a typographical solution and partnered with Liz Mosley to create lettering in the key languages of the partner institutions for ‘gender equality’ and ‘peace, justice and strong institutions’.
I tied the graphic element of the type into the overall visual branding using a strong colour palette to convey optimism, innovation and intellect.
Impact
This was a difficult brief as it’s such a hard concept to visualise without going down the photographic route, but the design was very well received. I’ve since created brochures for large international events for the GSJ Hub using the same branding.
“Claire has always been great at interpreting information and research that can be complex or perceived to be less visually interesting into something we could not have envisioned helping us communicate our research so much better.”
